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XS Energy Drinks Stay Energized - Interview w/ Sean Felder
Royalty Magazine: What’s good? How has the first quarter of the
year been treating you so far? What is one of your biggest accomplishments or
greatest memories of 2012??
Sean Felder: 2013 is going great, already 3 Youtube
videos dropped promoting XS Energy Drinks the night of 1/16/13 at Club Pyramid.
Best memories of 2012 was when I was on front cover of Unsyned Heatt
DVD (Once Again It's On Edition), being a vendor twice for C'est Maginifique
Fashion Show for CEO, Model Shen Bennet and watching my youtube videos blowing
up with more viewers.
Royalty Magazine: Tell us one thing you will do differently this
year than previous years before?
Sean Felder: What I will do
differently is make sure models follow contract procedures when advertising and
promoting the product. I will also stay away from potential beefs.
I had a so called phony model try to take advantage of me.
I sent her $75 to do photos of XS Energy Drinks, but got nothing in
return Taz. Also when haters takes shots at you...move on. Why
waste time and energy arguing? They don't wanna see you blow up!
Royalty Magazine: What makes XS Energy better than its
competition? Why should people choose & support this product?
Sean Felder: XS Energy Drinks
is better than others because of 15 different flavors, no sugar and no
Royalty Magazine: You are constantly taking creative risks as
well as pushing the envelope when it comes to your promotion tactics. What
motivates you to go so hard for XS Energy and how will you continue to push
your movement to reach new heights?
Sean Felder: I go hard
promoting XS because with my strong marketing plans, you will see it soon in
Walmart, Rite Aid, Walgreens, etc. Watch my "The Black Man Can"
on facebook (Extraordinary Black Men).
To reach new heights I will reach out to big magazines like Entrepreneur,
Fortune, Black Enterprise, Wall Street Journal, Money, etc to get XS
mainstream. You gotta think outside the box to get the word out on the
Royalty Magazine: Your promotional tactics have caused some
challenges along the way and even ended up with you having creative differences
with your previous distributor Amway. Can you tell us a little bit about that
situation? Where do you and Amway stand today on this issue?
Sean Felder: Yes, I'm part of
a class action lawsuit vs Amway for illegal pyramid scams. If you saw
Arlene Brown Media, I spoke out on how Amway Rules & Conduct Staff
discriminated against me, they never gave me strong support when I wanted to do
trade shows promoting the product. Go to www.QuixtarClass.com for more info on
the Amway lawsuit. They gotta pay out 34 million to former IBO's who were
scammed so I'm getting a nice check.
Royalty Magazine: Let’s talk a little bit about your promotional
models. Can you tell us who some of the models are that you have worked with?
Sean Felder: Had 4 models who helped
me promote XS Energy Drinks. BBW model of Forbidden Illustrations
"Ladee Nympho Rice" was the 1st model who helped. Her photos
are on facebook. 2nd was "JADA bLACK" (She was wearing XS shirt
holding sample on May 2012 issue of Dyme Squad Magazine). Jay Lynn did
events with me at NYC Club Pyramid with Elegant Hoodness Music Network.
She has appeared in many magazines since building her brand.
Now Octavia Johnson (model wearing XS Gear on website) is on
Royalty Magazine 2013 calender and is building her brand (watch out for her).
I'm also currently talking to more models to help push the brand and you
will see them shortly.
Royalty Magazine: You currently network with underground
artists, full figured models, adult film starts, etc to help you push the XS
brand. What motivated you to go the entertainment route to help you broadcast
your message? How well is XS perceived in the entertainment/hiphop community?
Sean Felder: I went to
entertainment to see if they can help give exposure. Upcoming rapper
Crazy Harry freestyled XS on youtube and is getting mad views. Pretty
Stizzy spit freestyle on youtube is getting heads to take notice. She's
on Unsyned Heatt DVD, won 2012 Best New Artist Award from Elegant Hoodness and
is ready to blow up. Watch out for her.
Go female adult film stars Simone Staxxx, Essence Laure, Go Go
Fuk Me, Kristi Maxxx, Kytiana Kane also looking to help promote the product.
The hip hop community respects my hustle and grind and it's
funny. When 1st promoted XS at Bowery Poetry Club for Livelink Ent Feb
2010, heads looked at me differently. I had to grind, keep promoting to
talk about the product & get decent exposure. Now look at me now
talking to you! I'm different, but as an entrepreneur, you have to take
Royalty Magazine: What are your future goals? Where do you see yourself in
the next 5-10 years? Have you ever thought of creating & branding your own
Sean Felder: I am talking to
the NBA to see if they want to invest in XS Energy Drinks. Will also each
out to cats like Tyler Perry, Magic Johnson & Donald Trump to see if they
want to invest in XS Energy Drinks. Even Oprah...why not? I see XS Energy
Drinks invested with Coca Cola, Pepsi and big award shows like the Grammy's,
MTV Awards, NAACP Image Awards, BET Awards in serious sponsorship's.
Should be a millionaire in 2 years and once I win settlement with Amway,
I will invest in creating my own drink. Let's call it (Big Sean Amp Up
My goal is seeing XS Energy Drinks worldwide and be a household name (Sean
Felder). You will see me in more youtube videos promoting the brand, more
Unsyned Heatt DVD's, doing fashion shows as a vendor, selling t shirts, towels,
XS logos and give out samples to keep the XS buzz going.
Royalty Magazine: Any last words, comments or shot outs?
Anything you want to touch basis on that we haven’t already?
Sean Felder: Shout out to the
sexy models helping me promote the brand, yourself and Royalty Magazine.
Shout out to DJ Frank Whyte of Unsyned Heatt DVD, DJ Big Cal of Local
Spin Radio Show, Elegant Hoodness, CEO Shen Bennet of C'est Magnifique, CEO
Myseha Cooper of Ms Her Entertainment, all the magazines that advertised XS
Energy Drinks, newspapers, radio show host Nikki Rich, Ebony Brinson of
Divaspot Radio, YUL Radio.
Also look out for sexy plus size models Porsche Whiters and
Luscious Strawberry. Both Georgia peaches will also wear XS gear to help
promote the brand.
Royalty Magazine: How can people connect with you or get more information
about XS Energy drinks?
Sean Felder: Contact Sean Felder
on www.AmpUpYourLifestyle.blogspot.com or youtube
(Sean Felder XS Energy Drinks). I have 19 youtube videos promoting
XS and counting. My twitter, facebook & myspace is also under Sean
Felder. To order cases the number to call is 1-800-253-6500. Say
distributor Sean Felder, when ordering and you will get your case.
And to the haters, fake models and Amway "you can kiss my ass".
I'm talking to Elegant Hoodness about doing a possible XS Energy Drink
freestyle contest soon. Winner who spits about XS will get prizes from
me, so hopefully we can get that popping. Take care Taz.